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24h / 365days

We offer support for our customers

Mon - Fri 8:00am - 5:00pm (GMT +1)

Get in touch

Advance Agrifood
Wolfsgraben 33
3400 Klosterneuburg, Austria

Have any questions?
+43 676 330 78 32

About us

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Have any Questions? +43 676 330 78 32

Hans Karall



When the winds of change come up
some start building walls others windmills!

About myself

In short - I do have a deep passion for agriculture and I am entrepreneur by heart!

Growing up on a farm, I enjoyed already in my very early days the fascination of nature and was amazed by all the products we produced on the farm.

As a consequence an agricultural education followed on the Highschool Francisco Josephinum in Wieselburg and I obtained a specialized seed business education, including in depth management training during my 18 years with Pioneer. During this time I attended a marketing college on the University of Economics in Vienna and earned a Masters Degree on the California State Hayward University.

After Pioneer was acquired by DuPont I decided to build up my own business. I started off with wine marketing, dived into commodity and machinery trade and was also working as transitional manager for an agricutural market research company and a large farming operation. The past ten years I focused on the seed business, first developing a sound contract production model, then building up an own farm operation and finally investing into a seed processing facility.

Being an entrepreneur in a region in transition, turned out to be tough with a lot of unexpected challenges, but being solution focused, it was also an extraordinary learning experience to master these challenges.

Now after 17 years as an entrepreneur I am reshaping my business based on all experiences.

I am looking forward to develop new business and to support other businesses with a very well equipped toolbox - which will continue to grow.

Hans Karall

Business principles


Never ever promise anything you cannot keep - a promise is holy!


Seek best people for any given task - do not loose time


Use different opinions to judge and manage risk - do not loose money


Always be prepared for the unexpected - build reserves


Use digital tools to improve customer experience and efficiency - know your numbers


Always communicate open and honest.


Pressing on every front to reduce cost and cut waste

Never give up

Never, never, never give up (W. Churchill)

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